Prismity Marketing

Is Your Website SEO-Ready?

admin — Fri, 11 Jul 2025 20:26:19 +0000

Your website is your business’s front door online, so it is important that it not only looks great, but that it’s SEO-optimized to help your business grow. Many business owners think good design is enough to rank well in search results, but without proper SEO foundations in place, your website could be invisible to the potential customers searching for businesses like yours.

At the end of the day, you are missing out on valuable visibility, traffic, and organic leads that can be gained by fixing slow loading times and poor mobile navigation (to name a few). The good news is that these major roadblocks are fixable. In this blog post, we will show you what to look for, how to spot hidden issues, and what it really means to have an SEO-ready website.

The First Step Towards Better Rankings

If you want your website to compete in search rankings, you have to start with a clear picture of where you stand. That is where an SEO audit comes into play. It is not just a checklist, it is a diagnostic tool that uncovers the technical and content-based issues that might be holding your website back from reaching its full potential.

Think of it like a health check for your digital presence. Just like you wouldn’t treat symptoms without a diagnosis, you shouldn’t start making SEO fixes without knowing what is broken. An audit lays out exactly what is working, what’s not, and where to prioritize your efforts for the biggest impact.

Whether your site is brand new or has been active for years, auditing your SEO health is the first move to start driving better rankings, better traffic, and ultimately better business results.

Run a Free SEO Audit on Your Website Now

What Is a Website SEO Audit, Exactly?

An SEO audit is a comprehensive evaluation of your website’s overall search engine compatibility. It goes far beyond visual design and brand messaging to uncover the technical aspects that determine your site’s visibility on Google and other search engines.

A comprehensive audit of your website pinpoints the hidden issues that drag your rankings down and block users from having a better experience. Here’s what you’ll uncover with a professional SEO audit:

Site Speed Bottlenecks: Slow loading times create poor user experiences and lower your rankings, especially for mobile-first indexing. A delay of a few seconds in page load time can lead to a 7% drop in conversions according to Google. Performing an audit will flag bulky files, uncompressed images, and inefficient code to help identify the core issues.
Mobile Usability Score: Google is mobile-first. If your site is not responsive or is hard to navigate on a cell phone, your business may be suffering as this puts you at a disadvantage to your competitors. Statista reported that mobile devices account for over 60% of all search traffic. With this number in mind, your site must be fully responsive, easy to navigate, and accessible across different screen sizes to make sure you are not missing out on crucial conversions for your business.
Crawl Errors: These errors happen when search engines cannot access parts of your website. Common reasons for this include broken links, server issues, and insufficient redirects. Remember: search engines cannot index what they cannot access! Do not keep your best content from appearing in search results when potential customers are searching.
Missing / Incorrect Schema Markup: Schema helps search engines understand your content on your website and categorize it as best as possible. Without this, search engines are not able to display your content in richer, more informative search results. This reduces the number of click-through rates, in turn.
Broken Links: Broken links signal poor website maintenance, and tend to frustrate site visitors who are trying to engage.
Incomplete / Missing Metadata: Without optimized meta titles, meta descriptions, alt text, sufficient H tags, and optimized content, your site will not rank for top-performing keywords in your industry.

By reviewing these critical components, an SEO audit provides a clear roadmap to improve both user experience and search visibility. It is a foundational step towards a high-performing website as well as a smarter, more strategic marketing engine.

Ready to take the guesswork out of your website performance? Head to our website to run a free SEO audit with our tool today.

Run My Free SEO Audit Now

Your SEO Audit is Complete and Your SEO Report is In Hand. What’s Next?

Running a website audit and receiving a copy of the report is just the beginning. What you do with those insights is what truly drives growth as a well-performing website supports a well-performing business. After identifying your SEO issues, here is how you should take action.

Make sure to prioritize any technical issues first. These often have the biggest impact and are easier to measure. This may look like fixing crawl errors, improving page speed, or resolving mobile usability issues.
Once your technical foundation is solid, focus on refining your content strategy. Creating high-quality, keyword-rich content that is aligned with your audience’s search queries is important, as well as enhancing your on-page SEO. Make sure you update your title tags, meta descriptions, header structure, and internal links.
Building your domain authority will help to improve your website’s visibility in search engine results pages (SERPs). The higher score translates to a higher chance of appearing in search results for relevant keywords and more organic traffic overall.
Evaluate your site architecture and user experience. If you have a lot going on in your main menu, or it is a bit confusing to navigate, try simplifying it. Put yourself in the shoes of your customer and think about the quickest way to access what you are looking for. Every page should be accessible in 3 clicks or less.
Remember that SEO is a long-term effort, and is not simply a “one-and-done” task you can cross off your list and never think about again. Using SEO audit tools to monitor your progress and staying ahead of future issues is a strong game plan to have.

If you are not sure where to begin, or you would rather have an expert do it for you, Prismity Marketing is here to help. We partner with growing businesses to strengthen their web presence, improve search rankings, and drive meaningful growth.

Let’s build your SEO strategy together.

References:

Statista, 2024. https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/

The post Is Your Website SEO-Ready? appeared first on Prismity Marketing.

Why Local SEO Wins: A Guide for Raleigh-Based Small Businesses

admin — Fri, 27 Jun 2025 17:46:06 +0000

In the age of viral content and global e-commerce, it is easy to assume that SEO is only for big brands and national campaigns. But for Raleigh-based businesses, local SEO remains one of the most powerful tools for driving traffic, building credibility, and turning nearby searches into real revenue. Whether someone is searching for a dentist in downtown Raleigh, a boutique near Cameron Village, or a digital marketing agency like Prismity Marketing, they are likely starting with Google, or their favorite AI-powered search engine.

Local SEO ensures your business shows up where it matters most: in your customer’s neighborhood and on their phone when they are ready to take action. This is not about keyword stuffing or outdated hacks any longer. It is about owning your digital storefront, building local trust, and creating a strategy that brings long-term visibility and ROI.

From optimizing your Google Business profile, earning backlinks from trusted local sources, to gathering reviews from customers that build social reputation online, our guide will help you cut through the noise and win local business.

What is Local SEO, Really?

Local SEO is the process of optimizing your online presence so your business appears in search results for local queries. That includes “near me” searches, Google Maps results, and the Local Pack, which is the top three listings under the map in Google search.

It is tailored specifically for people searching within your area, whether someone is looking for “best hair stylist for curly hair in Raleigh” or “real estate agent near Cary”, strong local SEO helps you to show up, stand out from the competition, and earn clicks as well as trust.

Key components of local SEO begin with the following:

Optimizing your Google Business profile
Earning local backlinks
Gathering consistent reviews from customers
Using location-based keywords
Ensuring consistency across local business listings with your Name, Address and Phone Number (NAP)

If your business relies on local visibility, this strategy is not optional. Local SEO not only increases your chances of being discovered by potential customers who are ready to buy, it also builds credibility and trust in your community.

Want to take your SEO efforts to the next level? Consider what stage of the funnel your customer is in. Potential customers who are in top-of-funnel may need blogs or area guides, while leads who are in bottom-of-funnel are searching for direct service pages or booking links. Learn how to apply this strategy in our recent blog post on Demystifying the Marketing Funnel.

Why Raleigh Businesses Need Local SEO

Raleigh isn’t just growing. It’s booming! We asked Google how many people were moving to the area each day. That wild number is 70. Seven Zero. This high rate of growth contributes to why Raleigh has been labeled as one of the fastest growing cities in the United States. With new residents moving in, competitive startups launching, and established businesses scaling, standing out in local search has never been more important.

Here is why local SEO is a must-have strategy in the Triangle:

Search behavior is local first → According to HubSpot, nearly 46% of all Google searches are looking for local information.
Search traffic with high intentions → Think with Google notes that people searching locally are often ready to act, whether that is booking a service, making a call, or visiting a storefront within hours of their search.
Mobile dominance boosts your reach → As mobile usage continues to increase, so does the number of location-based searches. “Near me” Google searches have doubled in the past year, and according to Sagapixel, being available on Google search means it is much more likely that people will contact you when searching locally.
Competitive Advantage → Many Raleigh businesses still are not fully optimized for local search. That leaves the door wide open for those who want to take control of their local presence.

Want to become the first result your future customers see? Prismity Marketing specializes in helping local Raleigh businesses rise to the top. Let’s talk.

Let’s talk

Key Areas to Optimize

SEO practices can sometimes seem like a guessing game, but it is simply a set of intentional, long-term actions that help your business to appear where you matter most. To start seeing results, you need to focus on the areas that have the greatest impact on your visibility, credibility, and conversions. Let’s break down the most important areas to focus on.

1. Google Business Profile

This is your business’s digital front door. A fully optimized profile improves your chances of appearing in the Local Pack. Make sure that you claim and verify your profile, use all categories that apply to your business, add high-quality photos on a regular basis, post weekly updates or promotions, and respond to every review, whether positive or negative.

2. Backlinking

Backlinks from local websites signal relevance to Google, and you can think of them as digital word-of-mouth. These are crucial for building authority in your local market. By getting featured on Raleigh-based websites, your business gains credibility and trust from Google as well as your potential customers. If you are wondering where to get started, partnering with nonprofits, sponsoring events, joining local business directories, or collaborating with Raleigh-based influencers are great tactics to begin with.

3. Reviews and Reputation Management

Reviews act as social proof, and they influence rankings and trust with your potential customers. A strong strategy here will set you apart. Earning positive reviews and staying consistent with your response strategy shows Google that your business is reputable and trustworthy. Reviews also increase your conversions. In today’s digital world, your online reputation is just as powerful as any ad campaign. Try these best practices to stay on top of your reputation management:

Ask every happy customer for a review
Automate your review requests with each purchase or at the completion of a service
Respond to every review, positive or negative, with thoughtful replies
Be sure to flag or support spam or fake reviews

4. Other Optimizations to Consider

Once you have nailed the essentials, it is time to level up. There are additional tactics that are not the first thing businesses think of, but they can make a measurable difference in search visibility, engagement, and local relevance.

Ensure your website is mobile-friendly as it now accounts for over 60% of website traffic these days
Create localized blog content that is specific to your area and industry
Embed a Google Map of your business on your Contact page
Target geo-specific keywords on your website and specifically service pages

When combined with the core strategies above, these suggestions will help you round out your local presence. Think of these optimizations as opportunities to help reinforce your authority in the Raleigh market.

Ready to Dominate Raleigh Search?

Local SEO is not a one-time checklist. It is an ongoing investment in visibility, relevance, and trust. If you are doing it right, you can expect increased visibility in search results, more foot traffic and phone calls, higher conversion rates from organic traffic, and improved trust and online reputation.

For Raleigh-based businesses, this can be a game changer. Prismity Marketing helps businesses like yours rise to the top with tailored SEO strategies that drive real results.

Let’s put your business on the map, literally.

References:

HubSpot – https://blog.hubspot.com/marketing/local-seo-stats
Sagapixel – https://sagapixel.com/seo/local-seo-stats/
Think with Google – https://business.google.com/us/think/consumer-insights/

The post Why Local SEO Wins: A Guide for Raleigh-Based Small Businesses appeared first on Prismity Marketing.

Demystifying the Marketing Funnel: What Is It, Really, and Do You Need One?

admin — Fri, 13 Jun 2025 19:06:11 +0000

Let’s talk about the marketing funnel. Yes, that thing everyone says you have to have but rarely explains what it is in a way that makes sense. You have probably seen it in pitch decks or heard it tossed around in marketing meetings like it is the end-all-be-all of your business growth. But what does it all really mean for your business? And more importantly, do you actually need a marketing funnel or is it just another overhyped marketing concept an agency is trying to sell you on?

At Prismity Marketing, we are not here to sell you on gimmicks. Whether you are a small business owner trying to get more consistent leads or a CMO who needs a refresh on the marketing funnel, this blog will tell you what to do with this whole “funnel thing”.

What is a Marketing Funnel, Really?

Imagine you’re dating. First, you meet someone (awareness), then you go on a few dates and get to know each other (consideration), and finally, if all goes well, you commit (conversion). The marketing funnel is kind of like that. It is a framework used to guide potential customers through stages of awareness, interest, and decision-making, all the way to becoming loyal customers or clients.

The idea is to understand what your audience needs at each stage so you can serve them the right message, at the right time, in the right place. Whether you are selling a product, a service, or building a community, the funnel is your roadmap for moving people from “just browsing” or “I am not interested” to “take my money now” and “I trust them to get the job done”.

Breaking Down the Stages, No MBA Required.

Time to decode, one stage at a time. The marketing funnel has three core sections: top of funnel, middle of funnel, and bottom of funnel. Let’s walk through each one:

Top of Funnel: Awareness
This is the first stage where you catch someone’s attention. They may have discovered your blog through Google search organically, saw your Instagram reel while mindlessly scrolling at 10:19 pm, or heard your name in a podcast episode and decided to do a little research. They do not know you yet, but they are intrigued and ready to learn more. The goal? Get them to stick around and pique their interest.
Middle of Funnel: Consideration
Now that you have their attention, it is time to build trust. This is where you showcase your expertise, share social proof, and offer resources that help them evaluate their options. Think case studies that prove results, lead magnets like downloadable quizzes or guides, email sequences that educate, and webinars that invite deeper conversations. In today’s landscape, influencer partnerships are taking flight with product comparison videos and user-generated content (UGC), which also play a huge role in credibility. The goal at this stage is simple: give people the confidence in your business they need to keep moving forward.
Bottom of Funnel: Conversion
At this point, you have sold them on your idea. Make it easy for them to take action. This is where you drive decisions by providing product demos, scheduling discovery calls, and highlighting offers that remove any remaining hesitation. And if you are really honed in on your process as a business, this is where loyalty or referrals begin.

Funnels: Must-Have or Marketing Myth?

Do you need a funnel? The short answer is yes. The longer answer is no matter the size of your business, having a basic funnel at the least is key to consistent growth. If you are relying on word-of-mouth or random social media posts to get the job done, you are leaving money on the table. A funnel gives you and your team structure to your marketing efforts, helping you track performance and turning strangers into paying customers without guessing what comes next.

How complex your funnel is may vary depending on the type of business and how established it is. A service-based business may only need a few touchpoints compared to an e-commerce brand that requires many different nurturing steps to be successful. The main takeaway is making sure you have a path and that it works.

Ready to stop guessing and start growing? Let’s build a funnel that works.

Signs You Funnel-ly Need Some Help.

If your funnel is not working, your business probably feels like it’s spinning its wheels. You do not have to be a data scientist to know when something is off, you just have to be in tune with your business. Here are a few red flags:

A high number of website visitors but no contact form submissions or sales
Lots of engagement on social media but no conversions
Leads that ghost you after an email
Team members who are confused what the next step is

If you recognize one or more of these, it may be a sign that either your funnel has gaps in it or you have not built one at all. A successful funnel not only generates clicks but also creates momentum, builds trust, and drives predictable results. If every sale feels like a shot in the dark, it is time to tighten your system.

Crafting a Funnel that Converts.

Building a marketing funnel does not have to be intimidating. At Stoke, we craft journeys that align with your audience, voice, and growth goals. Our approach focuses on clarity and what actually moves the needle:

Know Your Audience
Who are they, what do they care about, and what keeps them from purchasing? If you are not sure, time to dig into your data, customer feedback, and research if necessary.
Map the Journey
Write out the steps your customer or client takes from the very first contact to the final sale or conversation. Identify your friction points, gaps, and any messaging mishaps.
Create Content That Fits
Throwing everything but the kitchen sink at your prospect at their first point of contact is a deterrent, and it is quite frankly not attractive. Offer helpful content at the top, helpful insights in the middle, and compelling CTAs at the bottom of the funnel.
Use Data for Precision
Keep an eye on how your funnel is performing through tools like Google Analytics, HubSpot, or heatmaps on your website to follow your customer’s buying behavior. This is the time to identify what is working and what is not.
Fine Tune as You Grow
As your business grows, your funnel should evolve. Seasonal campaigns, audience updates, or new offers will affect your approach.

Not sure where to start? Get in touch with Stoke.

AI’s Role in Today’s Funnel Strategies

Artificial intelligence is actively changing how a majority of our world functions. AI is influencing how marketing funnels are built, optimized, and scaled. From targeting various audiences to personalizing content, AI tools are helping marketers and business owners turn data into smarter decisions and more productive workflows.

A recent article published by Demand Gen Report highlights that AI is playing an increasing role in streamlining every stage of the funnel, from lead scoring and segmentation at the top, to dynamic content recommendations in the middle, and predictive analytics to drive conversions at the bottom.

Here is where AI is making an impact:

Smarter Segmentation: AI tools can analyze data to create more refined audience segmentation. This means that your efforts at the top of your funnel reach the right people faster.
Content Personalization: Instead of sending out email blasts with the same content to every single audience type, AI enables you to customize email content, landing pages, and even ads based on user behavior and what stage of the funnel it is for.
Predictive Lead Scoring: No more guessing which leads are ready to purchase. AI can determine this based on historical patterns and real-time engagement.
Faster Testing: From subject lines to CTAs, AI can help you automate A/B testing so you can continue improving what is working, and tossing what is not.

AI won’t replace your funnel, but it can help you refine it. When used appropriately with strategy and intention, it’s like adding fuel to your marketing engine that’s on fire.

Want to dive deeper into how AI can elevate your marketing? Check out our recent blog: AI Without the Noise: Creating Original, Impactful Content in 2025

Funnels Don’t Sell, Strategy Does

At the end of the day, a funnel is just a tool. The power comes from the strategy that drives it.

If your funnel is not working, it’s likely because it was not built with the right insights, messaging, or structure behind it. That’s where we come in.

Stoke partners with businesses that have a growth mindset to build intentional marketing systems that actually work. Whether you are starting from scratch or refining what you have already poured hours of your time into, our team brings the expertise to help you build with confidence.

Together, let’s build a marketing funnel that works. Get started

References:

Demand Gen Report. AI’s Role In Optimizing The Marketing Funnel. https://www.demandgenreport.com/demanding-views/ais-role-in-optimizing-the-marketing-funnel/49075/

The post Demystifying the Marketing Funnel: What Is It, Really, and Do You Need One? appeared first on Prismity Marketing.

What Google’s Antitrust Ruling Means for Marketers in 2025

admin — Fri, 06 Jun 2025 14:58:25 +0000

The rules of the digital game are changing, and Google is not the only one who has to adjust. In April 2025, a U.S. federal judge ruled that Google violated antitrust laws by monopolizing key parts of the digital ad ecosystem, specifically with digital advertising and search. With the Department of Justice pushing for major changes, the ripple effects have already started.

This is the beginning of a major shift in how we plan campaigns, optimize media, and measure performance. At Prismity Marketing, we believe disruption is an opportunity. Whether you’re a CMO, content strategist, or a paid media manager, let’s unpack what’s changing and what you need to do about it.

Google’s Ad Empire Cracks

On April 17, Judge Leonie Brinkema ruled that Google broke antitrust laws by dominating the digital advertising space. Complex Discovery notes that this decision signals not only a tectonic shift in how digital ecosystems are regulated but also sets a precedent for future structural remedies in complex tech monopolies. The court found that Google’s control over both sides of the ad process, the ad server (where ads are placed, named DoubleClick for Publishers, or DFP) and the ad exchange (where ads are sold, named AdX), created an unfair advantage, harming publishers, advertisers and everyday users.

This decision follows the first ruling back in August of 2024 where a different judge found Google guilty of maintaining a monopoly in the search engine ecosystem.

Breaking Up Google’s Grip on Ad Tech

The Department of Justice isn’t stopping at a guilty verdict. It is pushing forward with bold proposals that could fundamentally reshape the digital ad landscape. These changes aim to break up Google’s stronghold on the ad ecosystem and give other players a fair shot. Their approach is pretty clear: restore competition, protect advertisers and publishers, and prevent any one tech giant from dominating both sides of the digital ad transaction.

Here’s a closer look at the remedies being proposed and what they could mean for marketers.

1. Divestiture of Ad Tech Assets

This forces Google to divest key components of its ad tech business, specifically its ad server (DoubleClick for Publishers, or DFP) and ad exchange (AdX). As mentioned earlier, these two platforms are central to how ads are bought and sold, and Google owns both. This gives Google the power to act as buyer, seller, and auctioneer, squeezing publishers and bringing a disadvantage to competitors. The Verge’s article discussing the DOJ ruling notes that if this is approved, this move would significantly reduce Google’s control and open the door for fairer market participation.

2. Increased Transparency

As a second focus of the DOJ, this would share more auction data and make Google’s bidding algorithms visible to outside platforms and advertisers. Right now, a majority of the ad auction process is hidden, leaving little to no insights on why bids win or how pricing is determined. By enforcing greater transparency, TechPolicy.Press shares that this will level the playing field and allow third parties to verify outcomes and better compete.

3. Restrictions on Data Usage

Google’s ecosystem is large. Think YouTube, Chrome, Search, Android, and much more. All of these branches collect large amounts of data, giving Google an unfair advantage. The DOJ hopes to limit the giant’s ability to use this data to give its own products an unfair advantage.

How the Ruling Reshapes the Ad Game

The proposed remedies we shared in the previous section are not just a slap on the wrist for Google. These are the beginning of a major shift in how digital campaigns are planned, executed, and optimized. With Google facing a potential downfall of its advertising infrastructure, marketers should prepare for a more fractured, and more fair, environment.

With the diversification of ad platforms potentially coming down the pipeline, advertisers can no longer rely on a single platform for targeting, serving, and optimizing. Consider other platforms like Amazon, or Microsoft/Bing to run ads on, while keeping an eye out for emerging competitors that now have a fighting chance in the digital space.

Increased transparency is on the horizon, which means that marketers will finally have access to bidding logic and auction outcomes. Get ready for insights that can drive better strategy, pricing control, and overall accountability. These changes will allow businesses to eliminate hidden fees, reduce any inefficient practices, and improve their ROI, or return on investment.

As other platforms offer better performance data, and possibly lower prices, marketers may decide to move their ad spend away from Google’s web. This redistribution of ad budgets could help restructure the marketing funnel as we know it today with how ads are targeted and measured.

Marketers should be prepared to experience higher learning curves as new platforms and systems get introduced. This is paired with more competitive pricing as increased transparency will help to reduce CPCs or cost per clicks, and create bidding efficiencies we have not experienced before. Also, with Google’s monopoly being dismantled, the days of one-size-fits-all campaign strategies are over. Your media strategy will require sharper, smarter, and more intentional tactics than ever before. Expect custom strategies for each platform, taking a deeper dive into the data to dictate your decision-making, and being as agile as possible in your execution. Building campaigns with the flexibility to pivot, optimize, and test new platforms as the market evolves will be key to surviving. Last but certainly not least, make sure that your brand voice stays consistent. As you distribute ads across more platforms, it will be critical to maintain a unified message and overall brand experience.

In short, you will thrive in this newly evolving market by embracing precision and adaptability. Strategic thinking is no longer optional. At Prismity Marketing, strategy is not an afterthought. It is our foundation. Whether you are navigating new ad platforms or rethinking your entire media strategy, we help forward-thinking businesses stay ahead, stay sharp and stay seen.

Let’s build what’s next

Turning Disruption Into Strategy

Ultimately, this shift doesn’t have to spell chaos for your business or team. With the right game plan, you can gain a competitive edge by future-proofing your efforts.

Start by auditing your ad spend. Assess how much of your budget is allocated to Google, and identify where performance has plateaued. Look at this as an opportunity to explore where more transparent platforms could deliver better results.

Don’t be afraid to experiment. Consider platforms like Amazon Ads for product-based campaigns and networks with niche audiences like TikTok to target specific audiences. Your own data will become your most valuable asset. Build strong strategies that capture through email marketing, CRM integrations, or even loyalty programs.

The legal landscape is still evolving. New rulings, appeals, and regulations are expected. Make sure to follow along for actionable insights as this blog will be updated as new developments occur.

Prismity Marketing helps businesses like yours stay informed and strategic as the digital tides shift. The future of digital advertising may look different, but that doesn’t mean your results have to suffer. With the right partner, your brand can thrive through any disruption.

Let’s Talk About Your Strategy

References:

1. Department of Justice. (2025, April 17). Department of Justice Prevails in Landmark Antitrust Case Against Google. U.S. Department of Justice. https://www.justice.gov/opa/pr/department-justice-prevails-landmark-antitrust-case-against-google
2. Reuters. (2025, May 6). U.S. seeks breakup of Google’s ad-tech products after judge finds illegal monopoly. https://www.reuters.com/sustainability/boards-policy-regulation/us-seeks-breakup-googles-ad-tech-products-after-judge-finds-illegal-monopoly-2025-05-06/
3. The Verge. (2025, May 6). DOJ asks court to split up Google’s ad tech empire. https://www.theverge.com/news/661833/google-ad-tech-business-doj-break-up The Verge+1LinkedIn+1
4. TechPolicy.Press. (2024, November 25). Why the DOJ’s Google Ad Tech Case Matters to You. https://techpolicy.press/why-the-dojs-google-ad-tech-case-matters-to-you/
5. Wall Street Journal. (2025, April 18). Judge Rules Google Operates Illegal Ad Monopoly. https://www.wsj.com/business/media/judge-rules-google-operates-illegal-ad-monopoly-1d955ed4 WSJ
6. NPR. (2025, April 21). The Justice Department and Google battle over how to fix a search monopoly. https://www.npr.org/2025/04/21/nx-s1-5369404/google-doj-opening-statements-remedies-trial NPR+1Tech Policy Press+1
7. AdExchanger. (2025, May 6). Court Hearing Offers A Sneak Peek Of Potential Remedies For Google’s Ad Tech Monopoly. https://www.adexchanger.com/online-advertising/court-hearing-offers-a-sneak-peek-of-potential-remedies-for-googles-ad-tech-monopoly/AdExchanger
8. Truth on the Market. (2025, May 28). Google Antitrust Remedies Could Harm the US Economy and Consumers. https://truthonthemarket.com/2025/05/28/google-antitrust-remedies-could-harm-the-us-economy-and-consumers/Truth on the Market
9. New York Post. (2025, April 17). Google operates illegal ad monopolies that ‘substantially harmed’ customers, judge rules. https://nypost.com/2025/04/17/business/google-operates-illegal-ad-monopolies-that-substantially-harmed-customers-judge-rules/New York Post+1WSJ+1
10. ComplexDiscovery. (2025, April 18). Google’s Digital Dominance Challenged: The Latest Antitrust Ruling and Its Far-Reaching Implications

The post What Google’s Antitrust Ruling Means for Marketers in 2025 appeared first on Prismity Marketing.

AI Without the Noise: Impactful Content Creation in 2025

admin — Wed, 28 May 2025 20:05:29 +0000

Welcome to 2025, where AI tools are everywhere, content is coming out of our ears, and marketers are either riding the wave or drowning in the noise. At Stoke, we are choosing to ride the wave, equipped with strategy, caffeine, and originality.

But seriously…where do you start? What’s the best AI tool for content? How do you create the best prompt for your business? How do you make sure it captures your voice and keeps the integrity of your brand? And most importantly, what are the actual best practices for using AI without losing human touch?

We get it. It is a lot to take in but if you are not on the bandwagon, you may get left behind as a business in 2025. At Prismity Marketing, we value creating genuine human connections, whether internally with our team or externally with our clients. We do not take the easy way out by having AI do the work for us. Instead, we utilize our strengths and pair it with AI to move quicker, sharpen our edge, and stay ahead of the curve without losing our creativity, strategy, or emotional intelligence that set us apart.

Read along to learn how you can stay focused on what matters: writing content that connects, converts, and sounds like a human wrote it, because they did.

Interested in how your business can use AI with intention?

Let’s Talk

The Rise (and Chaos) of AI Content

AI tools like ChatGPT, Jasper.ai, and Gemini have completely changed the way content is created. What used to take hours, or sometimes days, is now completed in minutes. It is a revolution in speed and scalability, but with great power comes a whole lot of mediocre content.

The problem? AI cranks out content that reads like it was written by a robot who has never had a conversation with a human being. It is technically correct, grammatically free of errors, and uninspiring. It lacks emotional resonance and is missing the right tone for your brand’s voice that evokes people to click on what you are selling them.

This style of AI writing has coined the phrase, “AI slop”. According to Wikipedia, this is a term for low-quality media, made using AI technology, characterized by an inherent lack of effort, logic, or purpose. It is a term so common now that it has its own Reddit threads.

Everyone has access to the same AI tools, and the only way to stand out from the noise is to be original. It is no longer about whether you use AI. It’s about how you use it, and if your strategy is aligned with your business, which leads us to our next topic: prompts.

Mastering the Art of Prompt Engineering

Using AI comes with its fair share of pitfalls – think privacy concerns, plagiarism, and even factual mistakes. That is why the human element remains irreplaceable. Humans bring context, emotional intelligence and critical thinking skills to the table that an algorithm cannot replicate. This is where the magic happens: when strategic minds guide smart machines.

One of the most overlooked skills in this space is prompt engineering. This is a fancy way of saying you get out what you put in. The way you phrase a question or direction largely affects the quality of what you get in return.

These systems are built to generate a specific output based on the quality of the provided prompt, which helps to create more relevant and personalized responses. Being precise creates results that hit closer to home and allows you to:

Generate content that sounds like your brand
Avoid generic, robotic, or off-base responses
Save time and reduce revisions by getting it right the first time

When AI is guided by intentional human input, it becomes less of a shortcut and more of a superpower. If your team has not brushed up on prompt engineering yet, it is time to understand the skill of the future.

Building a Strategy That Works with AI

If you want AI to enhance your content, you need more than clever prompts. You need a clear strategy. Start by identifying where AI fits into your workflow. Is it helping with brainstorming? Outlining? Editing? Think about how it can help to streamline your business through data analysis, customer segmentation, social listening, and even competitive research.

Make sure to set quality standards in place that align with your brand’s voice, values, and purpose. However you choose to use AI in your business, it should always be used as a smart assistant that helps you work faster and smarter, without replacing the strategy and insight only you can provide.

The goal is to build a system where technology amplifies your team’s capabilities. With the right strategy in place, AI becomes more than a time-saver, it becomes a growth accelerator. According to Forbes, AI can increase marketing productivity by up to 40% when integrated with human insight. For businesses ready to grow, this is the moment to lean in. This kind of lift in productivity saves time and redefines what is possible within the typical work week.

Prompt Templates: Your Key to Consistency

One of the smartest ways to scale AI content without sacrificing quality is by building a library of prompt templates for your business. Treating these like brand assets ensures consistency, saves time, and allows anyone on your team to generate content that is in line with your brand’s voice. Create prompt frameworks that are:

Role-based, for example: “act as a brand strategist”,
Voice-specific, for example: “use a confident and energetic tone”,
Goal-oriented, for example: “driving clicks and not just impressions”,
Expert-level approach, for example: “act like you’re an expert in ___ industry with 15 years of experience”.

Practice creating a prompt that works for your business, then refine it so that it reflects your brand and gives you the best results to use every single time. When you’re ready, establish that prompt with your team for success across the board.

Strategy First, AI Second

The AI boom is not slowing down. Neither is the demand for authentic, thoughtful content. At Prismity Marketing, we believe the businesses that win in 2025 and beyond are the ones blending AI tools with a human touch to stay relevant. Whether you are using it to power smarter campaigns, save your team hours, or surface insights faster, your content still needs your voice, your perspective, and your originality.

With the right prompts, clear processes, and a proven strategy, you get content that performs and sets your business apart.

Are you ready to build a smarter AI strategy for your business?

References:

1. Wikipedia, 2025.
  Link: https://en.wikipedia.org/wiki/AI_slop
2. Forbes, 2024.
  Link: https://www.forbes.com/sites/williamarruda/2024/08/04/how-the-rise-of-the-ai-enabled-employee-will-impact-career-success/

The post AI Without the Noise: Impactful Content Creation in 2025 appeared first on Prismity Marketing.

How Standout Visual Content Enhances Your Advertising Strategy

admin — Tue, 15 Apr 2025 08:40:53 +0000

In a digital world that scrolls at lightning speed, mediocre visuals simply don’t make the cut. Your audience is consuming content and most likely curating it as well these days. If your business isn’t showing up with visuals that pop, persuade, and align with your brand’s messaging, you’re already steps behind.

For us at Prismity Marketing, standout visuals are no longer optional. They are essential and one of the key parts that make up the engine behind every high-converting advertising strategy. Let’s explore why it matters so much.

Whether you’re scrolling through Instagram Reels, binge-watching TikTok, or tuning into a live stream, video content is omnipresent, and it’s being consumed more than ever before. According to Cisco’s Visual Networking Index, 82% of global internet traffic is expected to be video by 2025, reinforcing that video is not just a passing trend. It’s a core part of how we interact online, learn, and make purchasing decisions.

Let’s break down why original video content matters for your marketing strategy and how investing in high-quality, professional videos can set your business apart from competitors.

Before they read, they see.

IAs our focus gets shorter by the scroll, visuals do the talking–and they do it well. According to a study published in Behavior & Information Technology, users form an opinion about your site in just 50 milliseconds.

This split-second judgment happens in the blink of an eye and is based predominantly on appeal. Elements such as color schemes, typography, imagery, and layout all collectively influence perceptions of your brand’s credibility and trust.

At Stoke, we craft visuals that are not only aesthetically pleasing but are strategically designed to make that first glance impactful enough to stop the scroll and encourage engagement.

How Visuals Drive Ad Performance

Strong visuals are not just a creative choice, they are a data-backed driver of advertising effectiveness. From static graphics to motion-based assets, high-quality visuals have a direct impact on critical performance metrics such as click-through rates, conversion rates, and the overall ROI across every major digital channel.

According to a recent report by Venngage, 49% of marketers rate visual content as very important in their marketing strategy, with infographics and videos being top performers.

On Facebook, ads with engaging visuals see anywhere from 75-90% higher performance compared to text-only ads. Similarly, Google display ads with strong imagery achieve higher quality scores by reducing the average cost-per-click and improving the relevance of the ads.

Visuals not only capture attention, but also create emotional resonance. This emotional connection plays a large part in buying behavior as well. When a user sees a cohesive, polished visual identity in an ad, they are more likely to trust the brand and are more likely to click.

At Prismity Marketing, we create advertising visuals designed for performance, rooted in brand strategy and optimized for conversions to help move the needle on your ads.

How SEO-Driven Photography Makes an Impact

Photography plays a powerful role in enhancing your digital strategy through real discoverability. When thoughtfully executed and SEO-optimized, custom photography strengthens your brand’s visibility in both search engines and social media platforms.

Today, Google indexes and ranks photo assets alongside text-based content. This includes product shots, team portraits, and even branded lifestyle imagery. High-quality, optimized photography improves your chances of appearing in Google Images, enhances click-through rates from search, and enriches the metadata that drives search engine context.

Plus, with the rise of visual search engines like Pinterest and Google Lens, which now processes over 20 billion visual searches per month according to eMarketer, the connection between visuals and search visibility is more important than ever.

Visuals Guide the Customer Journey

A successful ad campaign doesn’t end with a click. It continues across landing pages, email sequences, and retargeting funnels. This is where visual consistency plays a critical role in maintaining momentum.

From the initial Instagram or Facebook ad to the final checkout screen, your visuals should provide a seamless and recognizable journey. When users encounter fragmented or off-brand design mid-funnel, trust and interest drop.

A study from Adobe found that 38% of people will stop engaging with content if the layout or imagery is unattractive. That’s why every asset we design at Stoke is crafted to support your entire conversion journey.

Motion & Video Content Supercharge Results

When you want to boost engagement and ROI, motion content is your power play. Video ads generate 48% more views and increase purchase intent by as much as 97%, according to recent research by Wyzowl.

Short-form video, especially on platforms like Instagram, TikTok, and YouTube, is dominating digital ad strategy. Brands using motion in their ad creatives are not only reaching wider audiences but achieving better retention and stronger ROI.

Whether it’s a looped background or dynamic carousel, movement grabs attention and keeps it. At Stoke, we design for engagement, and nothing captivates like a well-executed motion graphic or branded video. Check out our blog post on Why Custom Video Content is a Game-Changer for Your Marketing.

Let’s Curate Your Next Ad Strategy Together

In a fast-paced, visually saturated market, mediocre doesn’t stand out and it definitely doesn’t convert. High-performance advertising is built on standout visuals that capture, persuade, and inspire action.

At Stoke Marketing, we fuse high-end design with real strategy to help you stand out, scale up, and make every ad dollar work harder.

Let’s turn your brand into a visual force.

Based in Raleigh. Elevating businesses everywhere.

Ready to enhance your brand visuals and boost your bottom line?

Let’s Talk

References:

Behavior & Information Technology. (2006). Attention web designers: You have 50 milliseconds to make a good first impression. ResearchGate
Venngage. (2022). Visual Content Marketing Statistics. Venngage
Wordstream. (2022). Google Display Ads: Everything You Need to Know.
Adobe. (2015). The State of Content Report.
Wyzowl. (2023). Video Marketing Statistics. Wyzowl
eMarketer. (2023). Amazon & Google Enhance Visual Search Features. eMarketer

The post How Standout Visual Content Enhances Your Advertising Strategy appeared first on Prismity Marketing.

Why Custom Video Content is a Game-Changer for Your Marketing

admin — Fri, 28 Mar 2025 16:52:42 +0000

Video is King.

In today’s fast-paced digital landscape, businesses and marketers must understand where the digital world is heading to stay competitive. One thing is certain: video is and will continue to be the most effective form of content for driving brand awareness, shaping communication, and increasing consumer engagement.

Let’s break down why original video content matters for your marketing strategy and how investing in high-quality, professional videos can set your business apart from competitors.

The Power of Video Content in Marketing

When it comes to marketing, content is everything. But, not all content is created equal. Video has proven to be the most engaging and impactful medium for businesses. Not only does it capture attention faster than text or static images, but it also allows you to tell a more compelling story, convey emotion, and connect with your audience on a deeper level. Here’s why video is so critical to your marketing efforts.

Boosting Engagement

Videos have higher engagement rates than any other content type. A study from HubSpot showed that social posts with video get 48% more engagement than those without. Whether it is a product demo, a client testimonial, or a behind-the-scenes look at your company, video allows you to showcase your brand in a more authentic way.

Optimized SEO and Increased Traffic

Google loves video. Google is, in fact, in love with video, as most algorithms are these days. So much so that having video on your website increases the chances of your page being ranked on the first page of search results. According to Forrester’s research in Video SEO, websites with video are 53 times more likely to appear on the first page of Google search results. This is due to the increased user engagement and time spent on the page when video is present, which signals to search engines that the content is valuable. In turn, this also helps to improve your site’s bounce rate and overall SEO performance.

Building Your Brand’s Trust and Credibility

Video helps humanize your brand. It allows your customers to put a face to the name, and to see who is behind the products or services they are considering putting their hard-earned dollars towards. Authenticity is a key factor in customer decision-making, and video is an excellent tool for showcasing it.

Examples of How Video Transforms Your Marketing

At Prismity Marketing, we have helped several clients transform their digital presence through high-quality, professional video content. Let’s explore a few examples of how custom videos can make a significant impact on your marketing strategy.

Provider Introduction Videos

We recently worked with a healthcare client to produce cinematic provider introduction videos that were embedded on their individual provider pages. These videos not only introduced the medical staff but also provided a personal connection to their audience.

For example, we created high-quality provider intro videos that included smooth cinematic B-roll footage and overlay titles. This gave each provider a personal, approachable feel while highlighting their expertise. The professional video production, combined with upbeat background music, elevates the overall user experience and enhances engagement on the website. Visitors to the website are more likely to engage with the pages and learn more about each provider, contributing to higher conversion rates.

BOOK YOUR CONTENT PACKAGE WITH US NOW

Full Patient Walkthrough Video

Another compelling example comes from our work with Waccamaw Dermatology in Wilmington, NC. For their new location, we produced a full patient walkthrough video that showcased the entire patient experience, from entering the clinic to the care provided by the staff. This video included insightful soundbites from the practice manager and stunning B-roll footage that highlighted the clinic’s modern interior and welcoming environment.

This type of video not only increased engagement on the website but also served as a trust-building tool for potential patients. By offering a visual and educational walkthrough of what to expect, patients can feel more confident and comfortable with their environment before stepping into the clinic.

How Prismity Marketing Can Help

According to Hubspot, when asked who makes videos for your company, 62% said individuals at the company, 46% said an in-house video producer or team member, 21% said freelancers, and 16% said a video production agency. Most businesses find that they do not have the bandwidth to record and edit their own video content, much less be consistent with it. Video content is no longer optional. It is essential for any business looking to thrive in today’s digital world. Whether it is increasing engagement on your website, boosting your SEO rankings, or fostering trust with your audience, video has the power to transform your marketing strategy and make a real impact on your bottom line.

At Prismity Marketing, we specialize in producing cinematic, high-quality video content tailored to your brand’s unique voice and goals. From engaging introduction videos and intuitive customer walkthroughs to powerful brand storytelling and interviews, our team leverages decades of creative expertise to bring your vision to life. We deliver polished, impactful content that inspires action and drives results.

BOOK YOUR CONTENT PACKAGE WITH US NOW

Book your content package with us now and start using custom video to elevate your marketing strategy. Our comprehensive video production services include everything from scripting and shooting to editing and optimizing for social media, websites, and email marketing campaigns. Reach out to us today to learn more about how we can help you transform your marketing with the power of video.

STATISTICS SOURCES:

1- 82% of Global Internet Traffic Will Be Video by 2025

Source: (Cisco Visual Networking Index, 2024)

Cisco’s annual internet report frequently predicts the rise of video traffic, projecting that by 2025, video will account for 82% of all consumer internet traffic. They base this on the growth in video streaming services, social media platforms, and mobile video consumption.

2- 48% More Engagement for Social Media Posts with Video

Source: (Hubspot, 2021)

3- 53 Times More Likely to Rank on Page One of Google with Embedded Video

Source: (Forrester Research, 2019)

4- When asked who makes videos for your company, 62% said individuals at the company, 46% said an in-house video producer or team member, 21% said freelancers, and 16% said a video production agency.

Source: (Hubspot, 2025)

The post Why Custom Video Content is a Game-Changer for Your Marketing appeared first on Prismity Marketing.

Does Your Business Need a CRM?

admin — Wed, 26 Jul 2023 10:41:49 +0000

If you’re a business decision-maker, you’ve likely come across the term CRM frequently. However, you might be wondering what all the fuss is about – and you’re not alone in this. CRMs represent a significant market, with anticipated spending of over $40 billion this year. Those advocating for CRMs claim that they are an indispensable tool for sales and service industries, and there’s good reason to consider their value.

According to a compelling study by TechInsight, for every dollar invested in CRM, businesses can expect an impressive return of $8.71. This outstanding average ROI is on the rise, thanks to the continuous advancements and improved affordability of CRMs.

So, what exactly does a CRM do, and is it genuinely essential for your business?

What does a CRM do?

Unlock the potential of a CRM, and you’ll discover an all-in-one powerhouse that performs a plethora of tasks across every customer’s journey. From boosting brand awareness and driving marketing efforts to nurturing leads and managing customer purchases, a CRM is your ultimate ally in generating and handling customers seamlessly.

Every customer record within your CRM holds a unique story of their journey with your company. It reveals how you acquired them, their purchase history, interactions, and even social media engagement. Unraveling this narrative equips you with valuable insights on how to retain their loyalty. With a comprehensive CRM, no detail slips through the cracks.

It meticulously captures essential contact information, transaction history, and all previous interactions.

From initial inquiry to post-purchase follow-ups, the CRM ensures you never miss a beat. As a bonus, a centralized CRM like the one embraced by global IT services provider, Phoenix NAP, becomes a life-saving tool for businesses with worldwide customers. Managing sales teams across multiple locations becomes a breeze with shared calendars, document templates, and seamless email integration, fostering collaboration and increasing communication between teams.

Beyond organization and data storage, CRMs now incorporate powerful automation features. These intelligent functions take care of routine tasks, empowering your team to focus on more significant endeavors. By automatically sending targeted emails and creating leads based on customer actions, your sales funnel becomes a well-oiled machine, driving customers toward conversion.

Embracing the latest in artificial intelligence, many CRMs analyze data and provide actionable steps to maximize opportunities. They act as virtual advisors, helping you make data-driven decisions and enhance your overall sales strategies.

Gone are the days of sifting through mountains of data to understand your customers’ journey. CRMs offer in-depth reporting and dashboard functions, giving you clear insights into performance metrics and enabling you to fine-tune your approach for better results.

The beauty of a CRM lies in its accessibility to your entire team. Everyone stays on the same page, accessing valuable customer data and real-time updates. This seamless collaboration fosters a stronger team dynamic, ensuring everyone works together harmoniously toward common goals.

Which industries use CRMs?

CRMs have become a staple tool in various industries, revolutionizing the way businesses manage their customer relationships. While they offer immense benefits across the board, certain sectors have particularly embraced CRMs to drive efficiency and enhance customer experiences.

Retail and E-commerce: The retail industry has experienced a significant shift in recent years with the rise of e-commerce. CRMs play a pivotal role in helping retailers capture customer data, analyze purchase patterns, and personalize marketing efforts. According to a report by Grand View Research, the global CRM software market in the retail sector is projected to reach $5.44 billion by 2025, showcasing the growing adoption of CRMs in this industry.
Banking and Financial Services: Financial institutions rely heavily on managing vast amounts of customer data while maintaining personalized interactions. CRMs help streamline communication, track customer interactions, and improve cross-selling opportunities. A study by Forrester found that 78% of financial services firms have reported increased sales productivity after implementing CRM systems.
Healthcare: In the healthcare sector, CRMs facilitate better patient engagement and care coordination. By centralizing patient records, appointments, and follow-ups, healthcare providers can optimize their workflows and provide more personalized care. Research by Zion Market Research indicates that the healthcare CRM market is projected to grow at a CAGR of approximately 11.4% from 2019 to 2025.
Real Estate: Real estate agents and agencies benefit from CRMs by managing leads, tracking property listings, and maintaining client communications. According to a study by REAL Trends, 87% of real estate professionals use a CRM, highlighting its widespread adoption in the industry.
Hospitality and Travel: The hospitality industry relies on exceptional customer service and personalized experiences. CRMs assist in managing guest preferences, booking data, and loyalty programs. A survey by Software Advice revealed that 92% of hospitality professionals believe that CRM software is either “important” or “very important” to their success.
Telecommunications: The telecommunications industry employs CRMs to manage customer support, track service inquiries, and improve customer retention. According to a study by Market Research Future, the CRM in the telecom market is expected to reach a value of $11.4 billion by 2023, emphasizing its significance in this sector.
Technology and Software: Tech companies use CRMs to handle complex sales cycles, manage leads, and provide timely customer support. A report by Gartner predicts that by 2023, more than 90% of software providers will utilize a CRM system to improve sales effectiveness.

These examples demonstrate the versatility and widespread use of CRMs across various industries. As businesses continue to prioritize customer-centric strategies, the adoption of CRM solutions is only expected to grow, fostering stronger relationships and driving long-term success.

How can using a CRM benefit your business?

By centralizing all this vital data within a CRM, your sales team gains superpowers. No more wasting precious time searching for past customer interactions, purchase histories, or resolution status. Armed with a unified history of every customer touchpoint, they can focus on what truly matters: closing deals and driving revenue.

But that’s not all. Embrace a CRM, and watch how it becomes the catalyst for cohesion and productivity in your workforce. Imagine your team seamlessly accessing all they need from one unified solution, eliminating any chance of stepping on each other’s toes. With everyone in sync and equipped to excel in their roles, your business becomes an unstoppable force.

In the fast-paced world of modern business, a CRM isn’t just a tool—it’s a game-changer. Elevate your operations, unlock untapped potential, and embark on a journey of growth and success, all powered by the wonders of CRM technology.

How do I get started with setting up a CRM?

Embarking on your CRM journey is an exciting step towards unlocking the full potential of your business. To get started, follow these essential steps:

Identify Your Goals: Before diving into CRM setup, define your specific business goals and the outcomes you wish to achieve. Whether it’s improving customer relationships, streamlining sales processes, or enhancing marketing efforts, clarifying your objectives will guide you in choosing the right CRM and tailoring it to your needs.
Selecting the Right CRM: With numerous CRM options available, it’s essential to choose one that aligns with your business requirements. Let’s explore three of the most common and well-regarded CRMs

- HubSpot CRM: HubSpot is an industry leader, offering a user-friendly platform with powerful features for sales, marketing, and customer service. Its seamless integration with other HubSpot tools allows for a holistic approach to customer management.
- Salesforce: Widely recognized and highly customizable, Salesforce is a robust CRM solution that caters to businesses of all sizes. It offers a vast ecosystem of add-ons and integrations to tailor the CRM to your unique needs.
- Zoho CRM: Ideal for small to mid-sized businesses, Zoho CRM provides a cost-effective solution without compromising on features. It offers sales automation, marketing tools, and analytics, empowering your team to work efficiently.
Customization and Optimization: Once you’ve selected your CRM, it’s crucial to set it up according to your business processes. This is where Prismity Marketing comes into play! We specialize in CRM setup and optimization services, ensuring your CRM becomes a powerful engine driving your business growth..

As a HubSpot certified partner, we have the expertise to work with most CRMs and craft a customized solution tailored to your unique needs. Our team at Prismity Marketing will help you build a CRM engine that fosters additional sales, enhances client retention, and propels your business forward. Don’t hesitate to get in touch with Prismity Marketing today to learn how our CRM setup and optimization services can transform your business into a well-oiled growth machine. Let us guide you on your CRM journey, ensuring you make the most out of this powerful tool and drive your business to new heights of success! Contact us now to start your CRM transformation.

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